Poda

Organic Farm

Brand Identity, Merch

Step into The Poda, where nature and sustainability merge. Inspired by the Portuguese term “Poda” for “Pruning” or “Trimming,” this brand captures the essence of attentive cultivation. At the heart of the identity lies a circular logo with a leaf, shaping the letter “O” to symbolize Earth and nature. Underneath, a soil illustration signifies growth, echoing a commitment to nurture from the ground up.

From billboards to shopping bags, and patterns  stemming from the leaf shape integrated into these designs, the brand consistently mirrors its values. This emblematic imagery invites you to experience the balance between land and life. The resonant slogan, “Nurturing Earth, Cultivating Health,” amplifies the mission. Its essence extends an unspoken invitation for customers to embrace a greener, healthier lifestyle, where Earth’s harmony nurtures both body and soul.

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