Safflora is the creative studio of Haisi, a designer grounded in the world of natural wellness.
My creative journey started with the woman who raised me: my grandmother, who used herbs for nourishment, healing, and everyday rituals. Her influence grounded me in natural living from an early age, and that deep respect for wellness still runs through everything I create.
Before narrowing my focus to wellness and sustainability, I spent over a decade designing across industries, building strong visual systems, websites, and packaging that help brands grow. But it wasn’t until I started working with herbal and conscious businesses that things really clicked.
Today, I help wellness-focused brands bring their values to life through intentional design. That might mean:
My goal is always the same: to create design that feels good, works beautifully, and communicates what truly matters.
Safflora is more than a studio, it’s a creative partnership grounded in purpose, trust, and clear, refined visuals.
If you’re building something aligned with health, nature, or care, I’d love to help you bring it to life.
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