Brand Identity, Brand Collateral, Digital Marketing, Lifestyle Photography
Unicorn is a health and beauty brand with the mission of providing people products made from natural ingredients. Their original logo looked outdated and confusing, and they didn’t have a consistent brand system. The new logo is consisted with the capital letter U with the silhoullet of a Unicorn, it looks stronger, modern, clean and represents the concept of health and beauty.
I redesigned the entire branding system both for print and digital, using a pastel earthy color palette. The handrawn style illustration enhances the concept of nature and organic. The project include brand identity, photography, packaging, email design.