Wilde Blüte
Organic Skin & Body · Natural Home Cleaning
Brand Identity, Packaging, Website
This branding and website project was designed to create a cohesive identity for an organic skincare and natural home cleaning brand. The goal was to balance a modern, clean aesthetic with a sense of warmth and craftsmanship. I started with a sleek wordmark, adding a subtle wavy effect to give it movement and an organic feel. A hand-drawn floral element was then introduced to bring softness and personality to the design.
The website ties everything together with a clean, user-friendly layout that highlights the brand’s eco-conscious values. By focusing on simplicity, clarity, and brand storytelling, the design ensures a seamless and engaging experience for customers.
With two distinct product lines—Organic Skin & Body and Natural Home Cleaning (including laundry care)—the challenge was to create a visual connection between them while maintaining a clean and elevated look. To solve this, I designed a series of custom patterns inspired by the floral motif, bringing consistency across packaging and digital assets while reinforcing the brand’s natural, handcrafted essence.
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